Sales are down, so you buy a shiny new website and a social media package. Here is exactly why that knee-jerk reaction fails, and how a true revenue-first strategy actually works.
Tag: Opinion
5 posts tagged with "Opinion"
Upgrading your website might make your brand look better, but it won't magically solve your pipeline problems. Here is why a website alone is just a desert island without a bridge.
After a decade in WordPress, I shifted my personal portfolio to Astro. Here is why it's about choosing the right tool for the job.
Brands are throwing stupid amounts of money at LLM visibility algorithms. If your AI SEO consultant’s main strategy is 'write more blogs,' fire them.
The rate cards for Generative Engine Optimization are completely unstandardized right now. Let's look at what agencies are actually billing for LLM visibility.