After a decade in WordPress, I shifted my personal portfolio to Astro. Here is why it's about choosing the right tool for the job.
Field Notes
Search Intelligence Journal
Thoughts on AI Search, Agentic workflows, and a future where brands are recommended by AI instead of buried in ten blue links.
15 published articles
Looking to hire a specialist to fix your brand's AI visibility? Here is the brutal technical blueprint you need to vet applicants and avoid legacy fluff.
Brands are throwing stupid amounts of money at LLM visibility algorithms. If your AI SEO consultant’s main strategy is 'write more blogs,' fire them.
Google's automated browsing agents went live this week. The web is shifting from content citation to machine transaction. Here is how to stay visible.
The rate cards for Generative Engine Optimization are completely unstandardized right now. Let's look at what agencies are actually billing for LLM visibility.
You know AI models are recommending your competitors. Here is the exact diagnostic process we use to find out why.
Legacy platforms are bloated. Generative engines prefer fast and clean architecture. Here is how we build for the answer era.
Customers are asking artificial intelligence where to spend their money. If you are not the answer you are losing revenue.
Real time retrieval engines are the future of commercial search. Here is how to secure your native brand link.
Founders always ask how to get started with AI visibility. The answer is incredibly boring and highly effective.
Getting an AI to recommend your business is only step one. You need automated workflows to process the traffic.
Not all AI engines crawl the web the same way. Here is how to balance your strategy across different major models.
The blue link is dying. I’ve spent 10 years in SEO, but the future belongs to the recommended. Here’s why I’m pivoting to Generative Search Architecture.
Is traditional SEO enough? Discover the shift to Generative Engine Optimization (GEO). Learn how 10+ years of expertise at Ace MS Thailand helps you win on ChatGPT & Gemini.
Website project scope creep silently drains budgets, delays timelines, and burns out development teams. Learn what causes it and how to protect your project parameters from day one.