About Phill

I’ve spent the last decade leading technical website projects from the ground up. Most of that time has been spent running operations as a core part of the team at Ace Marketing Solutions (Ace MS Thailand).

During that time, I’ve directly managed the strategy, development, and deployment of web infrastructure for over 100 brands, ranging from fast-growing B2B scale-ups to international enterprises.

The Shift to Generative Search

Traditional SEO is shifting underneath us. Users are swapping Google's list of blue links for conversational summaries on ChatGPT, Gemini, and Perplexity. If your data isn't structured correctly, your brand simply doesn't exist to these models.

That’s why I don’t call myself a traditional marketing consultant anymore. I focus strictly on Generative Search Architecture and AI Systems. I build and optimize the technical bridges—schemas, knowledge graphs, and internal automations—that AI engines crawl, trust, and cite.

What I Actually Do (The Strategy)

My day-to-day focuses on execution-level GEO and automated operations. This isn't about keyword stuffing; it’s about establishing clean, unshakeable technical authority so AI models don't hallucinate your data, while automating the repetitive tasks that slow your team down.

Digital Footprint Audits

Diagnosing fragmented data that causes LLMs to display outdated pricing, incorrect locations, or recommend competing services instead of your brand.

Knowledge Graph Engineering

Structuring company data and entity networks so SaaS and B2B platforms are cited as the primary, authoritative option when buyers ask an AI for recommendations.

AI Workflow Automations

Connecting your web infrastructure to intelligent agents using Make or n8n to automate lead qualification, proposal drafting, and backend digital operations.