Embedded strategy for
high-growth digital brands.
I serve as a fractional web strategist and growth advisor. Backed by Ace Marketing Solutions, I help distributed engineering and marketing teams build modern web architecture, optimize conversions, and lead AI search discovery.
Senior leadership without full-time overhead. Bridging technical engineering and performance growth.
Scaling tech companies frequently hit a growth ceiling where marketing lacks technical rigor and engineering lacks acquisition intuition. Full-time executive hires are expensive and slow to onboard, while tactical freelancers often lack senior business context.
I offer a targeted **Fractional Strategy & Advisory model**. I embed directly with leadership teams to refactor legacy websites into ultra-fast Jamstack architectures, realign product messaging, and implement Generative Engine Optimization (GEO) strategies to secure brand authority in ChatGPT, Perplexity, and Gemini responses.
Backed by the full production and media resources of Ace Marketing Solutions, this model delivers senior direction alongside reliable, agency-grade execution.
Tailored for scaling digital organizations
Modern Web Strategy & Astro Development
Migrating bloatware monoliths to light, secure, sub-second Astro architectures. Perfect Core Web Vitals, headless CMS integration, and developer-friendly maintainability.
Generative Engine Optimization (GEO)
Structuring structured schema markup, entity graphs, and authority vectors so your business is recommended, cited, and summarized inside AI discovery engines.
Conversion Rate Optimization (CRO)
Eliminating funnel friction through copy alignment, UX audits, and high-converting landing page frameworks designed to turn traffic into qualified pipeline.
Fractional Web & Growth Leadership
Providing strategic oversight for founders and marketing leads. Leading sprints, vetting technical decisions, and directing multi-channel execution.
Core Capability Domains
Key areas of impact where fractional advisory accelerates pipeline and web performance.
How fractional advisory works
Comprehensive review of your site speed, architecture, conversion bottlenecks, and AI search presence.
Custom roadmap detailing technical refactoring, schema implementation, and messaging realignment.
Hands-on leadership sprint to build pages, deploy structured data, and optimize conversion pathways.
Ongoing fractional oversight, monitoring GEO performance, and refining conversion funnel metrics.
Ready to optimize your web strategy?
Let’s discuss your current web stack, AI search strategy, or fractional advisory requirements.